To provide to existing and new businesses, other professionals and sophisticated private individuals the latest "state-of-the-art" tools, processes and other created and acquired information to aid in their decision making and the conduct of their daily operations.
This venture is brand new and in the initial planning and formation stage;i.e., drawing on the over forty years of experience of the founding entrepreneur along with his networking with other professionals during the research and development phase.
The proposed initial form of the venture would be a general and limited partnership with independent contractor relationships with various experts, eventually evolving into a corporation.
Further it is anticipated that the company in many respects will be a "virtual organization" using the latest in telecommunications and multimedia technology to network with participating experts, customers and other participants throughout the world.
The proposed services and products will be various professional, business and management expertise using the latest 21st century information and tools, delivered through various medium, including the latest in Multimedia technology (appendix A. Shopping List of Proposed Potential Market Expertise Areas).
The detailed description of advantages is still in the formulation stage and will have appropriate copyrights and patents filed when unique software, hardware, and/or processes are identified. To the extent this is possible a unique, proprietary and strong market position will be established.
The initial prime target markets are existing and new small to medium sized businesses as well as middle to upper-middle income individuals ($40k - $100k).
Foreign and upscale domestic markets will be considered based on their perceived and identified need, openness to outside services and the organizations readiness to serve those markets.
(TBD)
The market size is perceived to be enormous and growing due to the downsizing of large firms and the number of small and middle sized firms already existing as well as new ones being formed. The trick will be to be unique, up to date on the latest information and technology, and having a market strategy that gets you first to market with the right people. Due to the number of experts that are unemployed there could be some very stiff competition. However it is planned to take advantage of this situation by offering experts an opportunity to participate by providing a network and organizational capabilities to keep them actively and profitably employed. Current market data will be updated as new information is acquired and analyzed.
(TBD)
Draws on over forty (40) years of the founding entrepreneurs personnel experience and association in industrial technology (electronics), business administration and law, in such diverse industries as aerospace and defense electronics to tax/financial planing and production of live entertainment and films. To supplement this broad background experts in finance and marketing as well as others will be added through existing and new network contacts.
(TBD)
The initial estimate for start up in the first two years is approximately $60k with total funding in year three estimated to be $600k and years four through five reaching the $5M range. These are very rough estimates and will be refined. The drivers will be the specific expertise markets chosen for initial entry, kind and amount of new equipment and software needed for those markets, and the marketing strategy to penetrate those markets.
It is anticipated that all or a major portion of the initial $60,000 dollars in funding will come from the founding entrepreneur. The next increment which is currently estimated to be 600,000 dollars will probably be raised from general and limited partners, loans, an angel or some combination of these. The founding entrepreneur has some experience in raising capital in this manner.
The major round of funding, during the third phase of development, is anticipated to be in the 5,000,000 dollar range and is currently anticipated to be raised through one or a combination of the following; equity shares of stock through a private offering or venture capital. The founding entrepreneur has limited experience in this type of fund raising and will have to seek expertise.
A breakdown of funds will be refined and expanded as additional data is acquired through further research and analysis.
(TBD)
The use of the initial funds will be for market analysis, equipment and software (purchase or rent?), acquiring of any additional expertise not already held (independent contractors or direct venture participants including any employees).
Ultimately a comprehensive financial statement and marketing strategy along with all the equipment, software and expertise needed in order to penetrate, and grow those markets will be developed. A current breakdown of proposed use of funds will be expanded and refined as data is acquired and analyzed.
(TBD)
It is anticipated that within the first five years the venture will be incorporated. With an Initial Public Offering (IPO) currently projected for years six or seven but no latter than year ten. A secondary strategy would be to sell out to an existing national or international full service corporation of which the current and projected list is believed to be quite large.
